Episode 5

Published on:

20th Sep 2021

Jennifer Whetzel - Archetypes, Branding, and Self-Discovery

Guest: Jennifer Whetzel, Ladyjane Branding

Contact: jennifer@ladyjanebranding.com

Website: https://ladyjanebranding.com

About Jennifer:

After more than 25 years in the marketing and advertising industry, and after finding significant symptom relief in medical cannabis and emotional support from community members, Jennifer Whetzel was inspired to use her professional expertise to help businesses in the cannabis industry.

In 2018, she founded Ladyjane Branding using the power of Archetypes to help companies develop unique brands that lead to deep connections with consumers. Her background in compliance also led to development of an online course teaching FDA-compliant messaging for CBD and cannabis brands called Sell Joy!

In 2019, Jennifer initiated “The Women in Cannabis Study,” an in-depth multimedia research project to understand the journey of women working in the cannabis industry. Results of the study will be forthcoming in a partnership with Hasty Storytelling and the basis of a book written by award-winning author of The Medicalization of Marijuana, Michelle Newhart.

In 2020, she co-founded Independent Diamond Brokers, which focuses on B2B networking and events for local Maine growers & retailers.

She is also on the Board of Directors for #thisisjaneproject, a non-profit focused on providing education and access to plant medicine for trauma survivors.

A prolific reader and lover of nature, in her spare time Jennifer can be found either with her nose in a book or in the woods on her property in Maine.

Things we mentioned in the episode:

Book: The Hero and the Outlaw by Dr. Jean Shinoda Bolen

Book: Goddesses in Everywoman by Dr. Jean Shinoda Bolen

Book: Goddesses in Older Women by Dr. Jean Shinoda Bolen

Book: Circe by Madeline Miller

Book: The Medicalization of Cannabis by Michelle Newhart

Organization: Independent Diamond Brokers

Organization: Women in Cannabis

Book: A Tree Grows in Brooklyn

Show: Moving Art - Netflix documentary

Internal Family Systems

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About the Podcast

Meaningful living through the power of myth.
A mythological lens can reveal layers of meaning that usually remain obscured or hidden. In the Mythic podcast, host Boston Blake explores archetypal themes in ancient legends and modern media,

myth and folklore
pop culture
current events
your personal issues

Nothing is off-limits!

The Mythic perspective may forever change the way you think about your favorite stories--and yourself.

Caution: Listening to this podcast may contribute to increased synchronicity.
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About your host

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Boston Blake

Boston Blake is the host of the Mythic podcast. He does all the other things too--writing, producing, editing, and promotion. This is a one-man operation, folks!

As a counselor, coach, and instructor, Boston helps clients and students discover greater meaning and depth in their lives.

Over the past 20 years, he's been a professional actor, writer, and massage therapist. And like any legit actor, he has worked in nearly every area of service and hospitality. (He'd like you to know he loved it. Well, most of it.)

This varied background has led him to an understanding of a fundamental paradox: We all share a common human experience, but every human's experience is totally unique. He'd like to be "a bridge to a greater understanding." You know, like Wonder Woman. But he'll settle for course instructor.

Boston holds a B.A. in Interdisciplinary Studies from C.I.I.S. and is a Certified Trainer for Everything DiSC®. He enjoys creative swearing, Wonder Woman comics, and writing about himself in the third person.